Skip to main content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

OLS 163

OLS 163

Marketing Research

Author Anne M. Wenzel, herself a principal in a market research firm, takes entrepreneurs through the process of assessing such things as market size and growth, market trends and needs, emerging technologies, competition, and distribution patterns. She discusses types of market research and makes it clear what market research can and can't do to improve the chances of success. Finally, the book shows entrepreneurs how to document findings as part of a well-written business plan that will be invaluable for their own decision-making and can also be shared with potential partners, lenders, and investors. Click on title to access Ebook

Mintel Academic 

Market Analysis

 

Market Analysis

The Census Business Builder (CBB) is a suite of services that provide selected demographic and economic data from the Census Bureau tailored to specific types of users in a simple to access and use format.

Best customers: demographics of consumer demand - HC79.C6 B47 2008  Find out who is the best customer for your product.

Nielsen Segmentation MyBestSegments - https://claritas360.claritas.com/mybestsegments/#zipLookup  Find out about the different types of consumers that live in your zip code

Hoosiers by the Numbers- http://www.hoosierdata.in.gov/index.asp Find out about your community and state

Sourcebook of Zip Code Demographics -  REF HA 203S665 2009 Find population, consumer type and business data  by zip code in this book.


 

MRI University Reporter

To access MRI University Reporter you will need to contact the business librarian my contact information is left side of this guide Thanks

If you have trouble accessing this page because of a disability, please contact the library at libref@pnw.edu.