| Scholarly | Popular | Trade | |
|---|---|---|---|
| Intended Audience | Scholars in an academic or professional field | General public | Practitioners and professionals in a specific industry |
| Authority/Authorship | Scholars in an academic or professional field | journalists | Staff writers, industry specialists |
| Content |
Original research (such as scientific experiments, surveys and research studies) Critical analysis of topics relative to the profession Charts, diagrams, and/or tables showing data or experiment results are often included |
Popular culture General news Entertainment |
News, trends, techniques, product reviews, statistical data |
| Level of Language | Everyday" vocabulary/terms | Specialized vocabulary | Specialized vocabulary |
| References or Bibliography of Sources | A list of references or sources is provided at the end of each article | Very rare | Sometimes |
| Review Policy | Peer Reviewed by experts in the field | Editorial staff | Editorial staff |
| Advertisements | Rarely | Always | Always |
| Examples |