MGMT 421 IMC Project - Hammond Campus

provide information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics. The survey data are collected for the Bureau of Labor Statistics by the U.S. Census Bureau.

WPP's worldwide companies include JWT, Ogilvy & Mather Advertising, Y&R, Grey Group, United Group, GroupM, Mindshare, MEC, MediaCom, Maxus, Kantar (including Millward Brown and TNS), Burson-Marsteller, Hill+Knowlton Strategies, Cohn & Wolfe, RLM
Finsbury, Ogilvy Public Relations Worldwide, Landor, The Brand Union, Fitch, Sudler & Hennessey, Ogilvy CommonHealth Worldwide, ghg, OgilvyOne, G2, Wunderman and WPP Digital (including 24/7 Media),
among others. WPP’s specialist communications services include firms that provide promotions, interactive web communications and hi-tech marketing.

Media research company with some reports made publicly available; browse the "Insights" and "News Center" sections, or perform a key-word search

Reports on internet, media, and technology use. Also covers political and social trends

The American Customer Satisfaction Index (ACSI) is the only national cross-industry measure of customer satisfaction in the United States. The Index measures the satisfaction of U.S. household consumers with the quality of products and services offered by both foreign and domestic firms with significant share in U.S. markets.