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MGMT 421 IMC Project - Hammond Campus
Integrated marketing Plan
Books
Marketing Books
Subject Guide
Industry Information
Sources for Agencies and Advertisers
Sources of Media/Marking Rates
Consumer Behavior/Buying Power
Insight Mining
Citing Sources
Marketing Books
The media handbook : a complete guide to advertising media selection, planning, research, and buying
by
Katz, Helen E.
Call Number: HF5826.5 .K38 2007
ISBN: 9780805857177
Kellogg on advertising & media : the Kellogg School of Management
by
Bobby J. Calder
Call Number: HF5826.5 .K46 2008
ISBN: 9780470119860
Create the perfect sales piece : how to produce brochures, catalogs, fliers, and pamphlets
by
Robert Bly
Call Number: HF5823 .B635 1985
ISBN: 0471825255
On the art of writing copy
by
Herschell Gordon Lewis
Call Number: HF5825 .L44 2004
ISBN: 0970451547
Advertising copywriting
by
Philip Ward Burton
Call Number: HF5825 .B8 1990
ISBN: 0844232009
Advertising media planning
by
Jack Zanville Sissors
Call Number: HF5826.5 .S57 1989
ISBN: 0071703128
Advertising 2.0 : social media marketing in a Web 2.0 world
by
Tracy L. Tuten
Call Number: HF6146.I58 T88 2008
ISBN: 9780313352966
Add to e-Shelf The advertising business : operations, creativity, media planning, integrated communications
by
John Philip Jones
Call Number: HF5813.U6 A635 1999
ISBN: 076191238X
Advertising : concept and copy
by
George Felton
Call Number: HF5823 .F43 2006
ISBN: 0393731596
Successful direct marketing methods
by
Bob Stone
Call Number: HF5415.126 .S757 1994
ISBN: 0658001450
Dartnell's Advertising Manager's Handbook
by
David Bushko (Editor)
Call Number: HF5823 .S78 1982
ISBN: 0850131286
Publication Date: 1997-12-01
Subject Guide
Sammy Chapman
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Subjects:
Biology / Biological Sciences
,
Business
,
Business - Companies & Industries
,
Chemistry
,
Data & Statistics
,
Economics
,
Math & Statistics
,
Physical Sciences & Mathematics - General
,
Physics
,
Science
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