Skip to main content

Principals of Marketing - Hammond Campus

IBISWorld

The largest provider of industry information in the U.S.

Since 1971 IBISWorld has provided thoroughly researched, accurate and current business information. Today, IBISWorld employs a team of dedicated expert analysts that researches economic, demographic and government data so you don’t have to. We provide your organization with valuable insight into America’s 700+ industries, so you can make better business decisions, faster.

Statista

Industry information

Industry Information

There several different approaches to searching for industry information.  The NAICS code for each industry can be used to search databases as well as the Economic Census. The NAICS number for your industry allows you to zero in on industry specific data.  

 

ABI / Inform Industry Information

The Browse link at the top of the ABI / Inform Complete database will allow you to browse for reports by industry.

 

After you click on Browse in ABI/Inform Complete you will see the industry reports listed at the top of the next web page.

Questions to ask during Industry Research

  1. What Industry is my Company in?
  2. How is the industry organized? A few big firms? Lots of small firms?
  3. Who are your company's competitors?
  4. Who are the industry leaders?
  5. What is the industry jargon?
  6. What are hot topics within the industry?

If you have trouble accessing this page because of a disability, please contact the library at libref@pnw.edu.